When I started my business and needed a name... I knew 100% without a doubt I did NOT want something formal using my full name because that sounded a bit too stuffy. So I sat down to brainstorm and TARALOO was the first thing to *pop* in my head... it seemed like total perfection. It sounds a bit quirky (like me), super casual (like me) and let's face it, the domain name was available and that's big. epic. BIG.