When I started my business and needed a name... I knew 100% without a doubt I did NOT want something formal using my full name because that sounded a bit too stiff to be me. So I sat down to brainstorm and TARALOO was the first thing to *pop* in my head. Since I got my very first camera at the same time as this childhood nickname came to be... I figured it was total perfection. It sounds a bit quirky (like me), super casual (like me) and let's face it, the domain name was available and that's big. epic. BIG.
Over the years, it's become the vibe of my business: chill and 100% authentic.